If you are in business, work in a business, or buy from other businesses, you know this to be true.
Sellers of products and services want compressed sales cycles. Makers of stuff want to bring their products to market quicker. Collectors of money want to receive balances as soon as possible.
Speed is first a differentiator. Then it becomes a customer desire and then a market demand. Speed is only one characteristic of many, obviously. But it always matters. Continue reading If You’re Not Getting Faster, You’re Getting Slower